2012年1月4日星期三

Wall Street Journal to launch Japanese website

The Wall Street Journal will launch a Japaneselanguage website by the end of the year, reaching out to more readers in Asia's biggest economy, its local partner SBI Holdings Inc. said Thursday. It will be the second nonEnglish website for the Journal, which is published by Dow Jones & Co., in addition to the Chinese version which began in 2002. The venture, to be called Wall Street Journal Japan K.K., will be owned 60 percent by Dow Jones and 40 percent by SBI, a Japanese financial services provider, a statement said. The 12week courses culminatewith an inworld exhibition of the works created online. Buoyed by the popularity of Second Life and the site'sincentives for the notforprofit sector, conventional educationalinstitutions are building inworld campuses to enhance theironcampus teaching. Joanne Kay, aka Jokay Wollongong on Second Life, is aneducational technologist and designer working with clients toestablish a presence Rosetta Stone Arabic in the virtual world. Among her favouriteonline training courses is Harvard's CyberOne Project, which allowsthe public to join in the Harvard Law Extension Program for mocktrials. Another is the GippsTAFE program for hospitality studentspractising skills at a virtual resort. "There is a huge amount of work going on within the educationalcommunity in Second Life both established and very experimentalprojects," Kay says. "It can obviously be used simply as a webconferencing tool withstudents sitting in a virtual classroom listening to a lecturerdeliver content but this is only scratching the surface. The bestand most effective projects engage students in activities wherethey build displays, hold events, roleplay with others [...] andengage in immersive environments related to their area ofstudy." However, she says the online experience should not exist inisolation. The best educational projects on Second Life are thosewhere students also partake in other webbased learning resources,text books, even facetoface lectures and student workshops. Kay's own inworld office, the Island of Jokaydia, includesresources to help students and educators make the most of theirinworld opportunities. Although courses delivered through Second Life require thestudent join the site, download the software application and learnto navigate in the virtual world, experts say these are notobstacles.

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